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Uniting the Global Media Industry for a Net-Zero Future

Media’s Moment to Lead on Climate​

The media and entertainment technology sector is one of the most powerful forces shaping global culture, perception, and action. Yet despite this influence, the industry has lagged other major sectors such as transportation, energy, and cloud infrastructure in setting unified climate goals. According to Cisco, video now accounts for more than 80% of global internet traffic. When paired with energy estimates from the International Energy Agency, this implies that video streaming and associated infrastructure may represent 2–3% of global electricity consumption, a footprint on par with aviation.

Meanwhile, major global broadcast events like the Olympics, World Cup, and Super Bowl serve as peak moments of media influence and energy intensity. These events reach billions of people, yet rarely model environmental responsibility. They offer a highly visible and symbolic opportunity to demonstrate how media can lead on climate.

The Media Climate Accord (MCA) aims to close these gaps. It provides a sector-specific framework that unites content creators, broadcasters, studios, vendors, streamers, and infrastructure providers in a common goal: to achieve net-zero emissions by 2040, and to transform the media industry—including its most iconic events—into a beacon of climate innovation, collaboration, and accountability.

Supporters 

The Media Climate Accord was launched on September 14, 2025, during the IBC trade show. 

We are excited to have a growing list of supporters joining us in reaching for an industry-wide net zero target!

“At Akamai, we believe collaboration is key to climate solutions. As the operator of the world’s most distributed cloud platform, it provides us a unique opportunity for sustainable innovation, making the Media Climate Accord a natural step. We are proud to work with our peers to share solutions, enhance shared infrastructure, and minimize our collective footprint. By uniting our efforts, we can realize a future where the world’s most captivating content is delivered with world-class environmental stewardship."

Mike Mattera

Sustainability Director | Akamai

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“At Irdeto, we view sustainability as an essential part of shaping the future of media and entertainment. Joining the Media Climate Accord reflects our commitment to working with partners across the industry to reduce energy use, innovate responsibly, and ensure a secure and sustainable digital ecosystem for the generations ahead."

Doug Lowther

CEO | Irdeto

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“We’re proud to join the Media Climate Accord, reinforcing our commitment to building a more sustainable streaming for all ! As part of this global initiative, Broadpeak will work alongside other industry leaders to reduce energy consumed per hour of streaming by 40% by 2030 and eventually reach net-zero by 2040. This step reflects our belief that digital activities and sustainability must go hand in hand. As such, we recognize our responsibility, as a company and as an industry, to lead on shaping a more responsible media & entertainment ecosystem.”

Jaques Le Mancq

CEO | Broadpeak

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“As a longtime leader in sustainability, Ross Video is very proud to be a signatory to the Media Climate Accord. It is a perfect fit with our ongoing commitments in this area, and we are pleased to be a part of this important initiative, uniting the global media industry toward a Net-Zero future. Through this sort of cross-industry collaboration, we feel that we can collectively make a real difference in the carbon footprint of our industry as a whole.”

Jeff Poapst

Sustainability Lead | Ross Video

 

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“Sustainability is at the heart of Sony’s mission. We're proud to be part of the Media Climate Accord—an initiative that brings together the Media & Entertainment industry to collaborate, align, and take action towards decarbonization. Together, we aim to inspire meaningful change and build a more sustainable future.”

Barbara Rosseel

Marketing Lead | Sony Europe

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“In our recent Sustainability Pulse Check, 89% of respondents said sustainability was a high or moderate priority for their organisation. With MCA, we can turn prioritisation into progress. The Accord recognises measurement and reporting as key steps, so we’re thrilled that the DPP’s Committed to Sustainability programme is a perfect complement, providing every company a non-judgemental way to understand their baseline and make progress on their sustainability journey.”

Rowan de Pomerai

CEO | DPP

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“Accedo have committed to ambitious climate targets through initiatives such as the Science Based Targets initiative (SBTi), and we see the Media Climate Accord as a powerful platform to accelerate industry-wide progress. Joining the Accord is about accountability and collaboration: turning shared goals into real experiments and tangible results. We are determined to bring that spirit of innovation and delivery to our customers and partners, helping to shape a more sustainable future for media and entertainment.”

François Polarczyk

Director of Sustainability | Accedo

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“Eutelsat is pleased to join the Media Climate Accord to help drive coordinated action across the media ecosystem. With video representing more than 80% of global internet traffic, Eutelsat recognizes the need for collective responsibility to reduce environmental impact. Through initiatives such as the LoCat study—demonstrating satellite’s energy efficiency—and the DVB Native IP standard, combining satellite broadcasting with IP streaming, Eutelsat is advancing more sustainable, resilient, and inclusive content delivery worldwide.”

Agnes Pleinecassagne

Director of Sustainable Commercial Transformation | Eutelsat

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“Greening of Streaming is proud to support the Media Climate Accord by contributing our Remote Energy Measurement Platform. This will enable real-time monitoring of power consumption during target events, providing the transparency needed to drive meaningful reductions in energy use.”

Ben Schwarz

President | Greening of Streaming

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"EVS is proud to join the Media Climate Accord because sustainability is a core pillar of our strategy and innovation roadmap. As a global leader in live video technology, we recognize the significant environmental footprint of media workflows and the urgent need for collective action. By participating in the MCA, we demonstrate our commitment to embedding sustainability into every stage of production and distribution. This partnership reflects our belief that technological progress and environmental responsibility must go hand in hand, ensuring that the media industry can deliver unforgettable moments while safeguarding the planet for future generations."

Suzon Michel

ESG Lead| EVS

Join the Media Climate Accord

Joining the MCA is your commitment to helping drive the media industry towards a common net zero target. 

Your commitment is up to you -- we simply ask that you do three things.

 

  1. Measure your impact using whatever tool works for you.  If you don't have a tool, we can help.

  2. Report on an annual basis.  Ideally, with some 3rd party review.

  3. Communicate your actions with all of your stakeholders.  Share your progress!

To join, just send us your logo and a statement about your sustainability journey and desired outcomes.  

No fee -- just your own accountability!

Together, we can deliver the best in quality content to our viewers with the lowest carbon footprint.

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©2026 Media Tech Sustainability Series. Produced by Dovetail Creative and Kibo121

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