From Vision to Action: Advancing Sustainability in Media Tech

The environmental impact of digital media is no longer abstract. Video now accounts for more than 80% of global internet traffic and up to 3% of electricity use worldwide. From live production to global streaming, the media industry is under growing pressure from regulators, investors, and audiences to take measurable climate action. This MTSS-hosted session at IBC brings together leaders from across media, technology, and adjacent sectors to explore what meaningful progress looks like. It will feature the official launch of the Media Climate Accord (MCA), a new framework developed to align content creators, technology providers, and distributors around a common goal: measurable emissions reductions and a shared path to net-zero. Program Elements Include: Media Climate Accord Launch.

A new industry commitment built around achieving net zero through practical participation, from green production and efficient encoding to low-carbon distribution. Keynotes from Industry and Infrastructure Leaders.

Hear from executives at major…

Tomas Zaborowski - Bayer Crop Science

Dr Jeremy Faludi - TUDelft

Barbara Lange - Kibo 121

Abdul Hakim - DPP

Mike Mattera - Akamai

Ben Schwartz - Greening of Streaming

Amelia McPherson - Irdeto

Brijesh Yadav - Tata Communications

Yann Begassat - Broadpeak

Siamäk Naghian - Genelec

Frank Aarhus - Telenor

Svein Haugen - Nevion