MTSS Summit 2025
The Business of Sustainability:
Why Doing Good Means Doing Well
Sustainability is no longer a nice-to-have—it’s a strategic advantage. This opening keynote will show how organizations that embed ESG principles into their core strategy are unlocking innovation, strengthening resilience, and driving long-term value. Grounded in data and practical frameworks, the session offers business leaders a clear, actionable path to making sustainability work—for the planet and the bottom line.
Track 1: Business
Code, Cloud, and Carbon: How Remote Software Teams Can Embrace Sustainability
Think your carbon footprint is too small to matter? Think again. This session explores how remote software companies can lead on sustainability—starting with practical steps, smart tools, and a mindset shift. Llearn how to measure impact, set meaningful goals, and build momentum without a big budget or in-house ESG team.
Track 2: Technology
Sustainability in Focus: Updates from SMPTE, ATSC, NABA, and EBU
This session offers a practical update on how key industry groups are approaching sustainability. Each organization—SMPTE, ATSC, NABA, and EBU—is tackling different aspects of the challenge, from standards development and policy guidance to research and collaborative initiatives. Get current on where the industry is heading and how these efforts may impact your work, this is the session for you.
Track 1: Business
Beyond the Basics: Leveraging ESG for Business Growth
For companies with ESG foundations already in place, the next step is impact. This session highlights how mature sustainability programs can drive innovation, strengthen brand value, and deliver measurable business returns. Learn how media tech companies are moving beyond compliance to embed sustainability into growth strategies, operational excellence, and long-term success.
Track 2: Technology
Greener Tech: The latest on AI, cloud, and other technology solutions
From cloud infrastructure to AI workloads, technology choices have a growing environmental footprint—and an increasing role in climate solutions. This session provides a practical update on the latest developments in cloud sustainability, energy-efficient data centers, and AI’s evolving impact. Hear what’s changing, what’s promising, and what to watch as the industry works to reduce tech-driven emissions.
Track 1: Business
People, Culture & the ‘S’ of ESG:Equity, Wellbeing, and the Future Workforce
The “S” in ESG often gets the least attention—but it’s where culture, people, and long-term success intersect. This session explores how organizations are tackling equity, wellbeing, and workforce evolution as part of their sustainability strategy. From inclusive hiring to mental health to the expectations of Gen Z, discover how the social dimension is reshaping ESG from the inside out.
Track 2: Technology
Game On for Green: How Live Sports Production Teams Are Reducing Impact
Live sports production is fast-paced, high-impact—and increasingly focused on sustainability. This session highlights real-world examples of how production teams are reducing their environmental footprint without sacrificing quality or speed. From travel reduction and energy use to smarter workflows, learn what green production looks like in practice on game day.
Track 1: Business
ESG in Action: How Broadcasters Are Turning Strategy into Impact
What does ESG look like when it’s more than a report? This session focuses on how broadcasters are embedding ESG principles into core business operations—from governance and risk to stakeholder engagement and organizational culture. Through real-world examples, we’ll explore how aligning sustainability goals with strategic priorities is helping broadcasters future-proof their business and build trust with audiences, partners, and regulators.
Track 2: Technology
Infrastructure of Impact: ESG in Practice for Media Tech Providers
Technology providers play a critical role in helping broadcasters meet their ESG goals—but how are they walking the talk? This session explores how vendors are integrating sustainability, ethical governance, and social responsibility into their products, operations, and partnerships. Hear what’s driving change, where innovation meets accountability, and how ESG is becoming a competitive differentiator in the tech supply chain.
Track 1: Business
Ready to Lead: Upskilling for the Sustainability Transition
Sustainability goals can’t be met without the right skills in place. This session explores how organizations are training teams—from production crews to executives—to understand, support, and deliver on ESG strategies. From carbon literacy to supply chain awareness, learn what skillsets are in demand, how to embed them across your workforce, and why upskilling is critical for long-term success.
Track 2: Technology
Script to Screen: Is Your Story Walking the Sustainability Talk?
You’ve got a great idea—but is it truly telling a sustainable story? In this session, we explore how AI tools are being used to analyze scripts, creative pitches, and storylines to assess whether they authentically align with sustainability values. From identifying biases to spotlighting impact themes, see how technology is helping creatives and producers shape content that resonates—and stands up to scrutiny.
Track 1: Business
Certified for Good: Is B Corp the Right Fit for Your Media Tech Business?
Thinking about becoming a B Corp? This session brings together companies that have gone through the process to share what it really takes—from the benefits and challenges to the cultural shift it can bring. Learn what the certification involves, how it aligns with ESG goals, and whether it's the right move for your organization.
Track 2: Technology
Sustainability Smarts: How ProAV Is Turning Green into Growth
The ProAV sector has made big strides in using sustainability to boost business performance—and there’s a lot the media tech world can take from it. This session explores how ProAV companies are using sustainability to cut costs, win deals, and drive innovation. Learn how environmental responsibility can translate into financial return, customer loyalty, and a sharper competitive edge.
A Blue Water Film Institute contribution from the Blue Water Film Festival and discussion with the filmmakers of “Why Blame the Seagulls?”
To close the summit, we turn to the power of storytelling. In this keynote conversation, we’ll hear from the filmmakers behind Don’t Blame the Seagulls, a short film uncovering the unexpected link between human behavior, seagull populations, and the suffering of whales in Patagonia. Learn how documentary storytelling can spark awareness, shift perspectives, and drive environmental action—reminding us why narrative is one of our most powerful tools for change.