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MTSS Summit 2024
MTSS Summit 2024 | Day 1 | Room 1
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45:26
Innovating for a Sustainable Future: Leaders in Technology and Sustainability
Join us for the opening keynote of the Media Tech Sustainability Summit, featuring a dynamic fireside chat. This session will explore the intersection of technology and sustainability, highlighting innovative strategies that are driving environmental responsibility across industries. Our pannel will discuss the challenges and opportunities in leveraging technology to create sustainable solutions that not only benefit businesses but also contribute to a healthier planet. Fireside Chat with: Natalie Runyon, Thomson Reuters David Rae, Partner, Digital and Innovation For ESG and Financial Advisory, EY
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31:14
So You Think AI Isn’t Sustainable? Well, Let’s Talk About That
Renard Jenkins, a thought leader and researcher in AI, will explore the exciting ways AI is driving the media tech industry. Not just generatively, but also through sustainable innovations, from optimizing energy use to revolutionizing recycling processes. Renard will showcase tangible examples of AI as a force for good. Renard offers a different perspective on how AI technology is advancing sustainable development.
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31:14
Empowering a Sustainability Mindset for Industry Transformation
The work ahead of us is challenging and we need all hands on deck. Progress is being made but many people feel a sense of futility which causes them to disengage. What can we do to help cultivate a more productive mindset? As an industry that undergoes constant transformation, we've learned a lot about getting teams rowing in new directions. How can we use that experience to accelerate our global transition to a more sustainable future? Erica Neiges, Broadcast Media Production Specialist and sustainability advocate
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26:17
Unveiling Insights: Altman Solon's Latest Research Findings
This session will provide a deep dive into the recent studies conducted by Altman Solon. Providing data and insights that map the current landscape and forecast future trends in sustainability within the media tech sector. Attendees will learn about innovative practices, potential challenges, and opportunities identified through rigorous analysis, helping stakeholders to strategically navigate the evolving market dynamics. This presentation will be invaluable for anyone looking to understand the impact of sustainable practices on business and technology. Fady Rashmawi
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30:41
Green Productions on Set
We will explore the innovative ways the entertainment industry is embracing sustainability on production sets. This session will explore various strategies employed by film and television productions to minimize their environmental impact. We will hear about successful practices ranging from energy conservation and waste reduction to the use of sustainable materials and eco-friendly technologies. Industry leaders will share their experiences and insights on how to effectively implement these green initiatives, highlighting challenges, solutions, and the tangible benefits realized. Discover how productions are transforming their processes to not only meet but exceed environmental standards, setting new benchmarks for sustainability in the entertainment sector. Zena Harris & Melanie Windle
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28:37
Green Productions in Tech
Learn how to transform your productions into sustainable successes with the latest green technologies. Explore sustainable practices at every stage, from eco-friendly set design to energy-efficient filming. Uncover innovative solutions that empower you to create captivating content while demonstrating your commitment to both creativity and environmental stewardship. Embrace the future of production with tools and techniques that minimize your ecological footprint and enhance your storytelling capabilities. Andy Beale, Eyal Menin moderated by Clement Toukal
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28:36
The Sustainable Software Session
This session explores green technologies and informed choices driving sustainability. Learn about solutions reshaping the environmental landscape of software development, from eco-friendly data centers to energy-efficient coding practices, and learn how to support a sustainable future in the tech industry. Alex Redfern, EVS Alexei Shevchenko, Manifold, Moderated by Andy Quested
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28:41
Supply Chain Management
Our panel of leading broadcasters will discuss the future of sustainable supply chain management. This session will focus on the necessity of working closely with suppliers to effectively manage and reduce Scope 3 emissions—the indirect emissions that occur in a company’s value chain. Participants will hear firsthand how these organizations plan to innovate and implement rigorous sustainability criteria with their suppliers.Learn about the challenges faced and strategies formulated to enhance environmental responsibility across the broadcasting industry’s extensive supply networks. Gain insights into collaborative approaches that ensure compliance, drive efficiency, and foster a culture of sustainability at every level of the supply chain. Andy Rayner, Athena Trastelis, Carly Wallis
MTSS Summit 2024 | Day 1 | Room 2
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30:55
Innovative and Sustainable Solutions in Outside Broadcasting
As the demand for live broadcasting grows, the media industry faces the dual challenge of enhancing performance while reducing its environmental footprint. This sessionwill explore cutting-edge innovations in outside broadcast solutions that prioritize sustainability. Industry experts will discuss advancements in energy-efficient mobile units, the integration of renewable energy sources, and eco-friendly production practices. Attendees will gain insights into how these sustainable technologies not only minimize environmental impact but also offer cost-effective and reliable alternatives for live event coverage. Moderated by Jenny Priestley Steve Knee, Cloudbass, Rohan Mitchell Claire Wilkie
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29:27
Green Marketing Solutions: Enhancing Brand Integrity and Visibility
This session will explore a roadmap for effectively communicating your organization's sustainable efforts with integrity. We will focus on practical marketing tools that demonstrate your commitment to sustainability, including sustainable exhibition stand design, cutting-edge marketing technologies, and strategic brand positioning. Attendees will learn how to craft transparent and impactful messaging that reflects genuine sustainability practices. Through expert insights and practical examples, discover how to enhance your brand’s environmental reputation, avoid the pitfalls of greenwashing, and foster trust and loyalty among consumers. Join us to learn how to leverage these tools to showcase your organization's dedication to a sustainable future effectively Simon Evans , Jonathan Wise, moderated by Owen Hughes
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29:59
Cultivating Human Sustainability: From Well-being to Innovative Leadership
We will explore the pivotal role of employee well-being as a foundation of sustainable business practices. This session delves into effective strategies for creating work environments that prioritize both mental and physical health to ensure long-term organizational resilience and productivity. Attendees will gain insights into implementing comprehensive programs that support holistic employee development, encompassing mental health initiatives, ergonomic and inclusive workplace designs, and more. Our discussion will extend to modern people-focused leadership, regenerative business models, enriching the employee experience through systems thinking, and fostering innovation within the People function. Experts will provide practical approaches and metrics to measure the impact of these practices on overall business sustainability, offering a roadmap for companies dedicated to thriving in a future where human sustainability is integral to success. James Hampton, Zeb Chadfield, Marine Simonis
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31:11
Empowering Sustainable Content Creation:Innovations in Eco-Friendly Energy Solutions
In the ever-evolving landscape of media technology, the energy demands for creating and capturing content are skyrocketing. This session delves into the environmental impact of traditional power sources used in media production and explores cutting-edge solutions to make content creation more sustainable. Join us as we uncover the latest advancements in energy-efficient generators, alternative fuels, and innovative practices that reduce the carbon footprint of media operations. Industry experts will share insights on transitioning to greener power sources, highlighting case studies and real-world applications that demonstrate significant sustainability improvements. Ken Kerschbaumer - Moderator Andy Hutton from Anton Bauer, John Morgan from Blueshape
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29:22
Marketing ESG Endeavors: Strategies for Marketing Impact and Stakeholder Engagement
We will provide marketers a comprehensive guide to effectively promoting environmental, social, and governance (ESG) initiatives. This session will delve into the challenges and opportunities in communicating ESG efforts to diverse stakeholders. Attendees will learn how to craft compelling narratives that resonate with consumers, investors, and regulatory bodies, emphasizing the tangible benefits and values of ESG commitments. Experts will share best practices on leveraging digital platforms, storytelling techniques, and data transparency to enhance visibility and foster engagement. This session is essential for marketers aiming to elevate their ESG messaging and drive meaningful change through informed, strategic communication. Lisa Collins Gemma Butler from Can Marketing Save the Planet Russ Avery from Avery and Brown Kate Ford from Jump
MTSS Summit 2024 | Day 1 | Room 3
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29:51
Green Broadcast Infrastructure
Infrastructure forms the backbone of any broadcasting system, encompassing the essential components and technologies required for production, distribution, and transmission of content. This session presents innovative solutions for reducing the environmental impact of broadcasting infrastructure from sustainable manufacturing to energy-efficient transmission towers. Gain insights from experts who are implementing sustainable practices across the broadcasting ecosystem. Josh Gordon (moderator) Jeff Poapst from Ross Video Walt Gumbert from Rohde & Schwarz
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29:21
DSA Sessions: Kent Blosil
An Introduction to DSA and our mission as a non-profit advocacy group. How we will be partnering with MTSS. Our goals and how we aim to serve attendees of today’s Summit.
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26:49
DSA Sessions: Ben Golub
Insights that media professionals need to get familiar with to make more sustainable business decisions. How to evolve as a leader in digital sustainability. Touch on the findings / take-aways from the sustainability whitepaper Ben authored.
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32:52
DSA Sessions: Tom Dunning
Sustainability challenges unique to the media & entertainment industry and innovations that are leading the way to more environmentally responsible filming, production and post-production workflows.
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38:44
Driving Sustainability: Unveiling the ECOFLOW Project's Vision and Impact
Join industry leaders and innovators at the forefront of sustainable media technology as they reveal the transformative goals and anticipated breakthroughs of the IBC Accelerator: ECOFLOW project. This session delves into the unique perspectives of vendors and champions, highlighting the key factors they believe will propel the project to success. Discover what expectations the media tech industry should set and how ECOFLOW aims to revolutionize sustainable practices for a greener future. Ian Nock, IET(Moderator) François Polarczyk, Accedo Jeremy Albouys-Perrois, Quanteec Tim Davis, ITV James Varndell, Bitmovin,
MTSS Summit 2024 | Day 2 | Room 1
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30:56
Case Study: How the European League of Football Tackled Carbon Emissions with Cloud Technologies
In this captivating panel discussion, discover how ELF partnered with industry leaders like Vizrt, LOGIC Media, and Novel Media to adopt a live cloud production model running on AWS. By leveraging these innovative technologies, ELF was able to reduce travel-related emissions - a major carbon hotspot in traditional live sports broadcasting. Hear directly from each of the companies behind this project as they share their experiences, the challenges they overcame, and the invaluable lessons learned. Gain insights into how ELF's pioneering approach can inspire and guide others in the industry to follow suit, paving the way for a more sustainable future in live sports production. Moderator: Jason O'Malley, Sr. Partner Solutions Architect, AWS Laurens Koos, Director Distribution & Strategy, ELF Senad Mecavica, Managing Director, Novel Media Thomas Pister, Head of Solutions at Logic Media Solutions Paulo Santos, Senior Cloud Architect, Vizrt
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29:04
Case Study: How ITV Leveraged Cloud Computing to Decarbonize its Media Supply Chain
Join us for a look at how one media company has leveraged cloud efficiency to help it achieve its sustainability goals. ITV’s Matt Price shares their journey making sustainability a key factor in procurement decisions for their media supply chain, leveraging.the SDVI Rally media supply chain platform, hosted on AWS. Through SDVI's Net-zero Supply Chains initiative, ITV gained the ability to measure, collect, and report on the detailed operational data necessary to calculate and offset the entire carbon footprint of their Rally usage, including the use of third-party applications. This cloud-based approach has charted a course for a more sustainable future in media production and distribution. In this comprehensive panel discussion, hear directly from the organization involved in making net-zero a reality - ITV, SDVI, and AWS - as they discuss the challenges and solutions the industry has when decarbonizing their media supply chain. Moderator: Jason O'Malley, Sr. Partner Solutions Architect, AWS Chris Braehler, VP, Product, SDVI Corporation Matt Price, Sustainability Transformation Manager
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45:19
State of the Industry: Changing Landscape
The past year has seen upheavals. Sustainability for the past few years has been a hot topic outside of the US. However it has certainly been eclipsed in 2024 as many organisations face commercial change / challenges, AI and politics seem to be elbowing everything else off stage, and even the EU has started to seeming prioritise defence and domestic economic protectionism over long term sustainability. In this session Dom will talk with the editors of The Flint and Faultline about thier observances as they have been regularly reporting on sustainability within the Media industry. We will take a (likely freewheeling and opinionated) discussion around a broad range of trends and emerging patterns - returning regularly to the question "is the industry doing enough of the right stuff"? Dom Robinson Neal Romanek Tommy Flanagan John Pabon
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29:42
Industry successes: What's Happening at ITV
Barbara Lange Jeremy Mathieu (ITV)
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16:19
Update on LESS Accord projects
The Low Energy Sustainable Streaming (LESS) accord project is an outreach to the wider non-member community. It aims to ensure GoS is not working in isolation. Last year we reached out to around 30 different forums, SDOs and conferences encouraging non-members who are engineers to tell us what they think is the obvious challenge to focus on. We distilled these ideas into 4 major projects. Now underway for many months they are all at various stages of progress. In this session each Project Lead will provide a 5-10 min update and we will take Q&A as we go. Topics include multicast / unicast / p2p, encoding and 'good enough', consolidation and practical use cases for aggregation of energy telemetry into actionable data, and finally a look at emerging technologies such as immersion cooling and wind turbines as data centres! Dom Robinson Simon Jones Sam Orton-Jay Arian Koster
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27:44
WG8 - The Hackathons
Our major effort this year has been to deploy our 'Real-world Energy Measurement.' Spanning all our 'pillar' working groups (4,6,8) this session will talk in depth about the hackathons we are conducting, the technology behind them, the challenges, the observations and what's coming next. This session will allow the speakers to go into some depth. It will doubtless be a technical session, and will explore how we have been pioneering simple measurement of energy consumption end to end from the encoders in the data centres or production facilities, through the networks and into the consumers premesis. If 'measurement' is central to sustainability strategy, here is 'how' GoS is fast getting to grips with the vital data the industry needs, and at scale. Ben Schwarz Simon Jones
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22:10
Update from the GoS trenches - The Odd Ones
A round up of Working Groups 1,3,5,7,9: Each GoS WG lead will present about 5-10 mins on what the WGs are focussing in on touching on topics ranging from Lexicon, Best Practice, Audio, Energy as a KPI and Academic Engagment. As well as providing an overview of actual activities and outputs, we will encourage the WG leads to be honest about the challenges they face (its never plain sailing!) and yet emphasise the motivations behind the WGs and reasons why the challenges must be overcome come. Dom Robinson Barbara Lange Ant Daly Christoph Neumann
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42:37
Content Delivery Focus - Akamai
In this special panel session, Akamai, on of Greening of Streaming's founding members and the largest Content Delivery Network in the world, will provide insights about how they have developed their ESG reporting, and the innovations they have brought into play to enable them to answer their customer's questions relating to eneryg demand and emissions. This is an incredibly complex area, and Akamai take pride in their world class and industry leading transparency. Moderator - Owen Mattison – Senior Corporate Sustainability Strategist, Akamai Mike Mattera – Director of Corporate Sustainability & ESG Officer Margot Hines – Principal Corporate Sustainability Strategist Katie Robinson – Corporate Sustainability Strategist
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